Micro influencer media kit: what to show when your numbers are small

Small accounts win brand deals every day. What loses deals is a micro influencer media kit built like a big account's — follower count first, everything else missing.

Lead with the number that flatters you

If you have 4,000 followers and a 7% engagement rate, engagement is your headline. Put it at the top, dated, with the method you used to calculate it — the formula is in our guide to calculating engagement rate for your media kit.

Audience quality beats audience size

Brands pay for the right people, not more people. Show age range, gender split and top countries, and say plainly who your audience is in one sentence. See audience demographics and traffic by country for how to present it without screenshots that go stale.

Replace "past collaborations" with one real result

No brand deals yet? Use your own content: a reel that outperformed your average, a product you recommended organically, a link click count. One number with context beats a logo wall. Our guide to case studies that win brand deals shows the three-line format.

Price like a specialist, not a discount

Small following, tight niche, high engagement — that is a premium position, not a cheap one. Build your rate card from deliverables and usage rights, not from follower tiers. Start with how to price posts, reels and stories and the rate card example with real numbers.

The one-page layout

1. Positioning — name, niche, one sentence on who you reach
2. Engagement and reach — rate, average views, story views, all dated
3. Audience — age, gender, top three countries
4. Proof — three content samples and one result
5. Rates — per deliverable, with what is included
6. Contact — email and booking

That is one page. Why one page is non-negotiable: how long should a media kit be.

Send a link, not an attachment

A live link updates when your numbers do, and it tells the brand you are current. The trade-offs are covered in free download vs live link.

Build yours in about twenty minutes with the ADLiked media kit maker — the template is already shaped around engagement, audience and rates, so a small account looks like a serious one.

Build it online instead of in a file

If you would rather use an online media kit maker than edit a document, compare the options first: media kit maker vs builder vs generator, or see what a free online media kit creator should include.