A TikTok media kit that turns view spikes into signed deals.
Average views, engagement rate, completion rate and follower growth — presented so a brand can see your baseline as well as your breakout videos.
adliked.com/yourname
What's on your card
Baseline and best
Show your median views alongside your top performers so pricing reflects reality, not one viral outlier.
Completion and shares
Completion rate, shares and comments — the signals TikTok brands weigh most heavily.
Follower velocity
Recent follower growth shows momentum, which often matters more than total count on TikTok.
Per video and bundles
Price a single video, a three-video bundle, a Spark Ads usage add-on or a monthly creator retainer.
Pricing TikTok content honestly
TikTok reach is volatile, so brands look for a baseline they can plan around. Report a median view count over your last 20 posts, add completion rate, and then list your breakout videos as case studies. If you license content for Spark Ads or paid usage, state the usage window and price it separately — that is where a lot of creator revenue is left on the table.
Usage rights belong in the kit
Add a short line covering organic-only versus paid usage, exclusivity windows and whitelisting fees. Answering these questions before they are asked shortens negotiation dramatically.
Give brands a median they can budget against, then let your breakout videos work as proof rather than as the promise.
Share it all through one link: adliked.com/yourname. No attachments, no outdated PDF versions.
Frequently asked questions
+My views swing between 5K and 2M. What do I report?
Report the median for your last 20 posts and show the range. Then feature the breakouts as case studies.
+Should I charge extra for Spark Ads?
Yes. Paid usage is a separate licence — price it by window (for example 30 or 90 days) and state it in your rate card.
+Can I show TikTok and Instagram in one kit?
Absolutely, with a stats block per platform. Use two kits if you pitch very different brand categories.
Build it free, publish it today, update it forever.
Build Your TikTok Media Kit