How long should a media kit be?

One page. That's the answer for almost every creator, and here's why.

The person reading it is busy

A brand manager reviewing a shortlist spends under a minute per creator on the first pass. Your kit's only job in that minute is to answer five questions: who is your audience, what are your numbers, what do you make, what does it cost, how do I book you. Anything beyond that is competing with those answers for attention.

What fits on one page

1. Positioning — name, niche, one sentence
2. Key stats — followers, engagement rate, story views (dated)
3. Audience — age, gender split, top countries
4. Work — 3–6 content examples, one case study with results
5. Rates — per format, with what's included
6. Contact — email and booking link

If that sounds like a lot for one page, it isn't — it's six blocks. The full layout is in our influencer media kit guide.

When longer is fine

Two pages maximum, and only if you have multiple genuinely different case studies or a large multi-platform footprint that doesn't compress. Past two pages, you're writing for yourself, not the brand.

What to cut first

• Your origin story (one sentence of positioning covers it)
• Every collaboration you've ever done (pick the best two)
• Vanity metrics without dates (a number without a date reads as old)
• Generic photos of you holding products (show the actual content)

The test

Send your kit to a friend who doesn't know your niche. If they can't tell you your audience and your cheapest rate in 60 seconds, cut more. Ready to build the one-page version? ADLiked keeps you honest — the template only has room for what matters.

Build it online instead of in a file

If you would rather use an online media kit maker than edit a document, compare the options first: media kit maker vs builder vs generator, or see what a free online media kit creator should include.