A rate card for influencers that prices the work, not the guesswork.
Stop rewriting prices in every email. Publish a creator rate card with deliverables, bundles and usage rights on one live link — and change a number without resending anything.
adliked.com/yourname
What's on your card
One line, one price
Reel, feed post, three-story set, dedicated video, UGC video, bundle or monthly retainer — each with its own price.
Licensing priced separately
Charge for paid usage by window — 30, 60 or 90 days — plus whitelisting and exclusivity, instead of giving it away with production.
Public or on request
Show your full pricing to filter out low budgets, or mark rates available on request when you negotiate per brief.
Stats that justify it
Reach, engagement rate and case study outcomes sit on the same page, so your numbers explain your prices.
How to build a rate card that gets approved
Brands approve budgets against deliverables, so start there: name each asset, state what is included (hooks, revisions, aspect ratios, turnaround), then price it. Add bundles at a modest discount — most retainers start as a three-post package. Price usage rights as a separate line by duration, because paid amplification is where creators most often undercharge. Finally, add a floor: the smallest scope you will accept. A rate card with a floor stops the endless 'what is your best price' thread.
What to charge as a starting point
Common working ranges: nano creators (1K–10K) charge roughly $50–$250 per post, micro (10K–50K) $150–$700, mid-tier (50K–250K) $500–$2,500, and larger accounts negotiate per campaign. UGC production typically starts at $100–$250 per video before rights. Treat these as anchors, then adjust for engagement rate, niche value and how much production you handle yourself.
A rate card is a negotiation tool: it sets the frame before a brand names a budget.
Share it all through one link: adliked.com/yourname. No attachments, no outdated PDF versions.
Frequently asked questions
+Should my rate card be public?
Public pricing saves time and filters out unpaid or low-budget outreach. If you price per brief, publish ranges or mark rates as available on request.
+How do I price usage rights?
Quote them separately from production, by window and platform. A common approach is 25–50% of the content fee for 30 days of paid usage, scaling with duration and exclusivity.
+Do I raise rates as I grow?
Yes — and because your rate card is live, an increase takes a minute and applies to every link you have already sent.
+Can I have different rate cards for different brands?
On a paid plan you can publish two kits with their own URLs, so you can keep a UGC rate card separate from your organic posting rates.
Build it free, publish it today, update it forever.
Build Your Rate Card