A podcast media kit sponsors can buy from in one sitting.
Downloads per episode, listener retention, platform split and audience profile — plus clear pricing for pre-roll, mid-roll, host-read and full-episode sponsorships.
adliked.com/yourname
What's on your card
Downloads that mean something
Average downloads in the first 7 and 30 days per episode, plus your best-performing episodes as proof.
Who is actually listening
Age, gender, country and platform split across Spotify, Apple Podcasts and YouTube — what advertisers price against.
Slots and read types
Pre-roll, mid-roll, post-roll, host-read versus produced spot, and full-episode presenting sponsorships.
Past sponsors & results
Previous advertisers, promo-code performance and testimonials, next to the episode they ran on.
How podcast sponsorships are priced
Podcast advertising is usually quoted on CPM — cost per thousand downloads — with pre-roll typically lower than mid-roll, and host-read spots commanding a premium over produced ads. Report a reliable 30-day download average rather than a lifetime total, state the ad length you deliver (15, 30 or 60 seconds), and note whether the spot is baked in permanently or dynamically inserted. Advertisers care about that distinction because it changes the value of your back catalogue.
What sponsors ask that most kits omit
Listener loyalty (average completion), promo-code or link performance from past reads, category exclusivity, and lead time before an episode drops. Answer all four on the page and you skip an entire round of email. If you also publish on YouTube, add video views as a separate block so the sponsorship covers both audiences.
Sponsors buy attention, and podcasts deliver the most attentive audience in creator media — say so with numbers.
Share it all through one link: adliked.com/yourname. No attachments, no outdated PDF versions.
Frequently asked questions
+What counts as a download?
Use the IAB-certified figure your host reports and say which host it comes from. Consistency and transparency matter more to advertisers than the biggest possible number.
+How many downloads do I need for sponsors?
Niche shows sell at a few thousand downloads per episode when the audience is well defined. Small and specific often beats large and general.
+Should I quote CPM or flat rates?
Publish flat rates per slot based on your average downloads — easier for a brand to approve — and note that pricing scales for series commitments.
+Can I include my YouTube and newsletter numbers too?
Yes. Add a stats block per channel so a sponsor can buy a cross-channel package instead of a single read.
Build it free, publish it today, update it forever.
Build Your Podcast Media Kit