A newsletter media kit built around open rate, not just list size.
Subscribers, open rate, click-through rate and who your readers are — plus priced slots for primary sponsorship, secondary placement and classifieds.
adliked.com/yourname
What's on your card
Opens and clicks
Subscribers, 30-day average open rate and click rate — the three numbers every newsletter buyer asks for first.
Who reads it
Roles, industries, seniority and countries — a B2B newsletter sells on reader quality, not volume.
Primary to classified
Price a primary placement, a secondary mention, a classified line and a takeover or series of issues.
Past sponsor results
Clicks delivered, sign-ups driven and quotes from previous sponsors, with the issue they ran in.
How newsletter sponsorships are priced
Most newsletters price per send using a CPM against opens rather than total subscribers, because opens are the audience that actually saw the placement. Typical B2B newsletters command far higher CPMs than general-interest lists, so lead with reader profile. State the number of issues per month, the placement position, word count allowed, whether a link is tracked, and your turnaround for copy approval.
What makes a sponsor say yes
Historical click performance. If you have ever run a placement, publish the clicks it delivered and the conversion the sponsor reported. Also include your growth rate — a list adding subscribers weekly is worth more than a static one — and any category exclusivity you offer per issue.
Newsletter audiences are opt-in and attentive; a media kit that shows opens, clicks and reader roles justifies premium pricing.
Share it all through one link: adliked.com/yourname. No attachments, no outdated PDF versions.
Frequently asked questions
+How many subscribers do I need to sell sponsorships?
Specialised newsletters sell placements from around 1,000–2,000 engaged subscribers. Open rate and reader profile matter far more than raw list size.
+Should I price on subscribers or opens?
Opens. Quote a flat rate per issue derived from your average opens, and state the open rate you used so the buyer can check the maths.
+What should I include about my readers?
Roles or industries, seniority, countries and how they subscribed. Buyers pay for a defined audience they can name.
+Can I sell multiple slots per issue?
Yes — publish primary, secondary and classified tiers with different prices, and note category exclusivity if you offer it.
Build it free, publish it today, update it forever.
Build Your Newsletter Media Kit