An Instagram media kit with the metrics brands actually ask for.
Reach, engagement rate, saves, shares, story clicks and profile visits — the numbers inside Instagram Insights, laid out so a brand manager can read them in ten seconds.
adliked.com/yourname
What's on your card
Reach and engagement
Average reach per reel and per feed post, engagement rate, saves and shares — the metrics that decide reel pricing.
Story performance
Story views, completion and link clicks, so swipe-up style deals get priced on evidence.
Age, gender, geography
Your audience split plus a country traffic graph — essential for regional and retail campaigns.
Reel, post and story sets
Publish a package price for a reel, a three-story set, a feed post or a monthly ambassadorship.
Which Instagram metrics to include
Pull the last 30 or 90 days from Instagram Insights and report averages, not best-ever spikes — brands verify. Include reach per format, engagement rate, saves and shares (strong signals of content quality), story link clicks, and profile visits. If a recent reel outperformed, add it as a case study with the outcome rather than inflating your averages.
Link in bio, but better
Your Instagram media kit doubles as a link-in-bio destination for brand enquiries: one URL that carries your stats, rates and a booking link, so DMs turn into scoped conversations instead of what are your rates.
Show the metrics that price a reel — reach, saves, shares and story clicks — instead of a follower count alone.
Share it all through one link: adliked.com/yourname. No attachments, no outdated PDF versions.
Frequently asked questions
+Does ADLiked connect to Instagram automatically?
You enter your numbers from Instagram Insights yourself, which keeps you in control of the window you report and how you frame it.
+What engagement rate should I show?
Use a consistent formula — engagements divided by reach, averaged over your last 30 days — and say which one you used.
+Can I include both Instagram and TikTok?
Yes. Add a stats block per platform, or build two kits on the Duo plan when the audiences are very different.
Build it free, publish it today, update it forever.
Build Your Instagram Media Kit