Rate card benchmarks by follower tier (2026)

Use these rate card benchmarks as a sanity check, not a price list. Your niche, engagement rate and the rights a brand wants move every number here.

Nano: 1,000–10,000 followers

• Instagram feed post: $50–$150
• Instagram reel: $75–$250
• Three-story set: $40–$120
• TikTok video: $50–$200
• UGC video (no posting): $100–$250

At this tier trust is your leverage. Read how to build a media kit with a small following.

Micro: 10,000–50,000 followers

• Instagram feed post: $150–$500
• Instagram reel: $250–$700
• Three-story set: $100–$300
• TikTok video: $200–$600
• YouTube integration (60–90s): $300–$900

Mid-tier: 50,000–250,000 followers

• Instagram feed post: $500–$1,500
• Instagram reel: $700–$2,500
• Three-story set: $300–$800
• TikTok video: $600–$2,000
• YouTube dedicated video: $2,000–$6,000

Macro: 250,000+ followers

Priced per campaign rather than per asset, typically $2,500+ per primary deliverable, with bundles, exclusivity windows and paid amplification negotiated together. Detailed platform breakdown in typical influencer rates in 2026.

Add-ons that apply at every tier

• Usage rights for paid ads: +25–50% of the content fee per 30 days
• Whitelisting from your handle: +50–100%
• Category exclusivity: +20–50%, priced by duration
• Rush turnaround under 72 hours: +20%
• Extra revisions beyond two: quoted per round

How to move up a band

Engagement rate, audience quality and evidence — in that order. A micro creator with strong saves, a clean audience and two documented case studies routinely earns mid-tier prices. Inflated followings do the opposite; see why brands spot bought followers instantly. Niche matters too — check the most profitable influencer niches.

Publish your numbers

Benchmarks only help if brands see yours. Put your prices on a live creator rate card alongside your stats, or start from a full influencer media kit and let brands quote themselves in.

Build it online instead of in a file

If you would rather use an online media kit maker than edit a document, compare the options first: media kit maker vs builder vs generator, or see what a free online media kit creator should include.