Typical influencer rates in 2026, by platform and tier

Rates are ranges, not rules — but you should know the range before you quote. Here are realistic 2026 benchmarks per sponsored post, based on what brands budget for each tier.

Instagram

• Nano (1–10k): gifted to $100 per post; Reels up to $150
• Micro (10–100k): $150–$1,000 per Reel; carousels ~30% less; Stories ~60% less
• Macro (100k–1M): $1,000–$10,000+ per Reel depending on niche and production

TikTok

• Nano: $50–$200 per video
• Micro: $200–$1,500 per video
• Macro: $1,500–$10,000+

TikTok pricing swings hardest with average views, not follower count — a 50k account averaging 200k views charges macro rates. Spark Ads usage is always extra (+30–50% per month is standard).

YouTube

• Micro: $500–$2,500 for a dedicated video; $200–$800 for a 60–90s integration
• Macro: $5,000–$25,000+ for dedicated videos

YouTube commands the highest rates because content is evergreen — a good integration sells for years.

UGC (no posting required)

$150–$500 per video for micro-level creators, with usage rights priced separately. Full breakdown in our UGC rate card guide.

What moves you within the range

1. Niche: finance, tech and B2B pay 2–3x lifestyle rates
2. Engagement rate: above your tier's average justifies the top of the range
3. Proof: case studies with real numbers move you up a bracket
4. Presentation: brands negotiate less with creators who state rates confidently on a professional media kit

Pick your number from the range, put it on your rate card, and hold it. ADLiked gives your rates a page that backs them up.

Build it online instead of in a file

If you would rather use an online media kit maker than edit a document, compare the options first: media kit maker vs builder vs generator, or see what a free online media kit creator should include.