How to pitch brands with your media kit (email template)

Most creator pitches fail for the same reason: they talk about the creator. A pitch that lands talks about the brand's problem and offers a specific idea, with your media kit as the supporting evidence.

The template

Subject: Reel idea for [Product] — [your niche] creator, [City]

Line 1 — relevance. "I have used [Product] for eight months and my audience asks about it constantly."
Line 2 — the idea. "A 30-second reel showing the 5am routine it fits into, plus three stories with a swipe-up."
Line 3 — proof. "My last similar collab drove 1,180 link clicks and sold out their bundle in five days."
Line 4 — the audience. "42k followers, 4.6% engagement, 68% US women 25–34."
Line 5 — the ask. "Full kit and rates: adliked.com/yourname. Would a two-post test in March work?"

Rules that raise reply rates

• One link, no attachments. PDFs trigger spam filters and die on phones.
• Under 120 words. Brands skim on mobile between meetings.
• Name a specific next step with a timeframe — never "let me know".
• Lead with a result, not with follower count (case studies).
• Follow up twice, day 4 and day 12, adding one new piece of information each time.

Who to email

Influencer, partnerships or social marketing managers — not the general inbox, and rarely the founder unless the brand is small. LinkedIn plus a guessed pattern (first.last@brand.com) works more often than people expect.

Make the link do the selling

Your kit should answer every follow-up question without a call: demographics, country split, engagement rate, gallery and rates. Build that once with this guide and reuse it in every pitch.

Build it online instead of in a file

If you would rather use an online media kit maker than edit a document, compare the options first: media kit maker vs builder vs generator, or see what a free online media kit creator should include.