UGC Creator Rate Card: How to Price Videos, Bundles and Usage Rights

A UGC creator rate card is not an influencer rate card with smaller numbers. You are selling production — ad-ready content a brand runs on its own channels — so your pricing has to describe deliverables, turnaround and licensing, not reach. Put it on a live UGC creator media kit so a brand can price a campaign without emailing you twice.

Start with one base rate

Pick a single number for one finished vertical video: hook, body, closing frame, one revision round, delivered in 9:16. Most new UGC creators land between $100 and $250 per video; experienced creators with strong performance history charge $300 to $600. Everything else on your card is a modifier on that base.

The modifiers that make your card profitable

• Extra hooks — 3 alternate openers for testing, priced at 20–30% of the base each.
• Raw footage — unedited clips delivered as files, a flat add-on.
• Extra aspect ratios — 1:1 and 4:5 cutdowns from the same shoot.
• Rush delivery — under 72 hours, a stated percentage uplift.
• Extra revisions — beyond the one round included.

Price usage rights separately — always

Production pays you to make the asset. Usage rights pay you for how long and where the brand runs it. Quote organic use on the brand's own channels as included, then price paid ads by window: 30 days, 90 days, 6 months, 12 months, with a separate line for whitelisting on your handle and another for perpetuity. A common structure is 25–50% of the production fee per 30-day paid window. If you fold rights into one flat price, you are financing the brand's ad budget for free.

Bundles win retainers

Single-video pricing invites one-off tests. Offer a 3-video and a 5-video bundle at a modest per-unit discount, and a monthly retainer of 4–8 videos with a fixed rights window. Retainers stabilise your income and shorten every negotiation after the first one.

What else belongs next to the rates

Turnaround time, revision policy, shipping expectations for product, whether you can shoot on-camera or voiceover-only, and your delivery format. State it once on your media kit and briefs start arriving complete. If you also post to your own audience, keep those organic rates on a second card so the two offers never get confused.

Questions creators keep asking

"Should I put rates publicly on my page?" Threads on Reddit communities like r/UGCcreators split on this. Published rates filter out low-budget enquiries and save you hours; "rates on request" gives you room to price by brand size. A workable middle ground is publishing a starting-from base rate and keeping rights pricing on request.

"A brand offered free product instead of payment. Worth it?" Only if the product value clearly exceeds your base rate and you keep the content for your portfolio with no rights granted. Free product plus paid ad usage is the deal to refuse.

"They want to run my video as an ad for a year. What do I charge?" Quote production plus a 12-month paid usage licence as its own line. Never let a 12-month ad run be treated as an afterthought on a $150 invoice.

Build it once, update it forever

Rate cards go stale the moment you raise prices. Keeping yours on a live link means the number a brand quotes back at you is always the number you currently charge. See how the sections fit together in our UGC media kit guide, then look at real layouts in UGC portfolio examples.