Media kit template for content creators: the sections that matter

Most templates assume Instagram. If you make long-form video, a podcast or a newsletter, a follower-count-first layout undersells you. This media kit template for content creators leads with attention, not vanity numbers.

Lead with the metric that matches your format

• YouTube — average views per video (last 10), watch time, subscriber count second.
• TikTok / Reels — median views, saves, share rate. See TikTok and UGC rate card pricing.
• Podcast — downloads per episode at 30 days, completion rate.
• Newsletter — subscribers, open rate, click rate.

The full section order

1. Positioning line and portrait.
2. Primary platform metrics, dated.
3. Secondary platforms in one compact row.
4. Audience: demographics and traffic by country.
5. Content pillars — the three topics you own.
6. Past partnerships and one case study.
7. Deliverables and rates, including usage rights and exclusivity.
8. Video pitch — 30 seconds of you talking beats a paragraph.
9. Contact and booking link.

Two mistakes creators make

First, listing every platform equally — a brand cannot tell what to buy. Rank them. Second, hiding rates. A media kit for content creators without pricing invites lowball offers; the media kit vs rate card guide explains how to combine both on one page.

Build it as a live page at adliked.com/yourname and update metrics monthly instead of redesigning a file.