Media kit for influencers template (Word): a free layout you can copy

Searching for a media kit for influencers template word file usually means one thing: you have a brand asking for your numbers and you need something presentable today. Here is a layout you can rebuild in Word or Google Docs in about twenty minutes, and an honest note on where a document falls short.

The Word layout, section by section

1. Cover — your name, niche, one photo, one line positioning ("Miami food creator, 84K on Instagram").
2. About — three sentences. Who you make content for and why brands hire you.
3. Audience stats — followers, reach, engagement rate, story views, saves. Use a two-column table so it stays aligned when exported.
4. Traffic by country — top 3–5 countries with percentages.
5. Past partnerships — logos or plain text names.
6. Case study — one campaign with a result.
7. Rates — post, reel, story set, bundle.
8. Contact — email plus booking link.

Formatting rules that keep it professional

One font family, two sizes. Left-aligned text. No clip art. Export to PDF before sending so spacing does not shift on the brand's machine — a Word file that reflows on someone else's laptop reads as careless. If you need the numbers explained, our guide on how to calculate engagement rate shows the exact formula brands expect.

Where the .docx breaks down

A media kit template in Word is a snapshot. Your reach changes weekly, your rates change quarterly, and every edit means re-exporting and re-attaching a new file. Attachments also get stripped by agency inboxes and are unreadable on a phone, which is where most brand managers open your pitch.

That is why creators increasingly send a link instead. An online media kit updates once and stays current everywhere you have ever pasted it, and you can see that it was opened. If you still want the file, keep the Word version as your archive and the link as the thing you actually pitch with.

Next step

Build the same sections as a live page at adliked.com/yourname, then read how to pitch brands with your media kit for the email that goes around it.